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If You Satisfy Someone, they go away happy,BUT if you Delight them You Create Loyalty!
Delighting the customer is critical not just throughout the purchase process but also immediately after the purchase and continuously after that.
You shouldn’t aim to just satisfy your customers,
You should actually be aiming to delight the customer and create a magical experience that makes them want to keep visiting your website over and over again. It really comes down to the user experienceAnd Delighting Your Customer in order to create loyalty.
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